{"id":968,"date":"2024-12-09T10:34:14","date_gmt":"2024-12-09T03:34:14","guid":{"rendered":"https:\/\/foxfiredigital.com\/?p=968"},"modified":"2025-01-25T17:21:58","modified_gmt":"2025-01-25T10:21:58","slug":"loi-ich-cua-phan-tich-web-cho-doanh-nghiep-va-ecommerce","status":"publish","type":"post","link":"https:\/\/foxfiredigital.com\/en\/blog\/loi-ich-cua-phan-tich-web-cho-doanh-nghiep-va-ecommerce\/","title":{"rendered":"L\u1ee3i \u00cdch C\u1ee7a Ph\u00e2n T\u00edch Web Cho Doanh Nghi\u1ec7p V\u00e0 eCommerce"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 hi\u1ec7u su\u1ea5t website v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i th\u1ebf m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web nh\u01b0 Google Analytics 4 (GA4)<\/strong> v\u00e0 Matomo<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

T\u1ea1i Foxfire Digital<\/strong>, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e0i \u0111\u1eb7t, t\u00f9y ch\u1ec9nh v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch GA4, Matomo v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Foxfire Digital c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n!<\/p>\n\n\n\n

\n\n\n\n

1. Hi\u1ec3u R\u00f5 H\u00e0nh Vi Ng\u01b0\u1eddi D\u00f9ng Tr\u00ean Website<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web l\u00e0 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website.<\/p>\n\n\n\n

Google Analytics 4 (GA4)<\/h4>\n\n\n\n

GA4 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c theo d\u00f5i l\u01b0\u1ee3t truy c\u1eadp, m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c th\u00f4ng tin chuy\u00ean s\u00e2u nh\u01b0:<\/p>\n\n\n\n

    \n
  • L\u01b0\u1ee3t xem trang:<\/strong> Bi\u1ebft \u0111\u01b0\u1ee3c trang n\u00e0o \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t.<\/li>\n\n\n\n
  • H\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng:<\/strong> Theo d\u00f5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website, t\u1eeb trang ch\u1ee7 \u0111\u1ebfn khi h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (mua h\u00e0ng, \u0111\u0103ng k\u00fd email).<\/li>\n\n\n\n
  • T\u01b0\u01a1ng t\u00e1c s\u1ef1 ki\u1ec7n:<\/strong> Theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 nh\u1ea5p v\u00e0o n\u00fat, xem video, ho\u1eb7c \u0111i\u1ec1n bi\u1ec3u m\u1eabu.<\/li>\n<\/ul>\n\n\n\n

    Matomo Analytics<\/h4>\n\n\n\n

    Matomo kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft t\u01b0\u01a1ng t\u1ef1 GA4 m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR.<\/p>\n\n\n\n

    Foxfire Digital C\u00f3 Th\u1ec3 Gi\u00fap G\u00ec?<\/h4>\n\n\n\n

    Ch\u00fang t\u00f4i thi\u1ebft l\u1eadp GA4 ho\u1eb7c Matomo m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c. Ch\u00fang t\u00f4i c\u0169ng cung c\u1ea5p h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

    \n\n\n\n

    2. \u0110\u00e1nh Gi\u00e1 Hi\u1ec7u Su\u1ea5t Marketing Ch\u00ednh X\u00e1c<\/h3>\n\n\n\n

    C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web l\u00e0 m\u1ed9t tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n

    Theo D\u00f5i Ngu\u1ed3n Truy C\u1eadp<\/h4>\n\n\n\n

    GA4 v\u00e0 Matomo gi\u00fap b\u1ea1n ph\u00e2n t\u00edch ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb:<\/p>\n\n\n\n

      \n
    • T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (Organic Search):<\/strong> \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c SEO.<\/li>\n\n\n\n
    • Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed:<\/strong> \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads ho\u1eb7c Facebook Ads.<\/li>\n\n\n\n
    • Email Marketing:<\/strong> Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch email.<\/li>\n<\/ul>\n\n\n\n

      Foxfire Digital S\u1ebd L\u00e0m G\u00ec?<\/h4>\n\n\n\n
        \n
      • Ch\u00fang t\u00f4i t\u00edch h\u1ee3p GA4 v\u00e0 Matomo v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p b\u00e1o c\u00e1o ch\u00ednh x\u00e1c.<\/li>\n\n\n\n
      • Ph\u00e2n t\u00edch v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        3. T\u1ed1i \u01afu H\u00f3a Website D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u<\/h3>\n\n\n\n

        C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n tr\u00ean website.<\/p>\n\n\n\n

        Ph\u00e1t Hi\u1ec7n V\u1ea5n \u0110\u1ec1 Nhanh Ch\u00f3ng<\/h4>\n\n\n\n
          \n
        • GA4:<\/strong> Cung c\u1ea5p d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c, gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ngay c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm ho\u1eb7c t\u1ef7 l\u1ec7 tho\u00e1t cao.<\/li>\n\n\n\n
        • Matomo:<\/strong> T\u1ea1o c\u00e1c b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u00e1c trang quan tr\u1ecdng.<\/li>\n<\/ul>\n\n\n\n

          Foxfire Digital C\u00f3 Th\u1ec3 Gi\u00fap G\u00ec?<\/h4>\n\n\n\n
            \n
          • Ki\u1ec3m tra hi\u1ec7u su\u1ea5t website c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u1ea3i ti\u1ebfn c\u1ee5 th\u1ec3.<\/li>\n\n\n\n
          • T\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, thi\u1ebft k\u1ebf giao di\u1ec7n, v\u00e0 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch.<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n
            \"Loi<\/span><\/figure><\/div>\n\n\n\n

            4. T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i V\u00e0 Doanh Thu<\/h3>\n\n\n\n

            M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a ph\u00e2n t\u00edch web l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate).<\/p>\n\n\n\n

            C\u00e1ch Google Analytics 4 v\u00e0 Matomo H\u1ed7 Tr\u1ee3 T\u0103ng Chuy\u1ec3n \u0110\u1ed5i<\/h4>\n\n\n\n
              \n
            • Theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u01b0 nh\u1ea5p v\u00e0o n\u00fat “Mua h\u00e0ng” ho\u1eb7c ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/li>\n\n\n\n
            • Ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u00fd do h\u1ecd r\u1eddi b\u1ecf gi\u1ecf h\u00e0ng ho\u1eb7c kh\u00f4ng ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n

              Foxfire Digital S\u1ebd L\u00e0m G\u00ec?<\/h4>\n\n\n\n

              Ch\u00fang t\u00f4i gi\u00fap b\u1ea1n:<\/p>\n\n\n\n

                \n
              • T\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO).<\/li>\n\n\n\n
              • Th\u1ef1c hi\u1ec7n A\/B Testing \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho giao di\u1ec7n v\u00e0 n\u1ed9i dung website.<\/li>\n\n\n\n
              • T\u00edch h\u1ee3p t\u00ednh n\u0103ng theo d\u00f5i n\u00e2ng cao \u0111\u1ec3 b\u1ea1n kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                5. \u0110\u1ea3m B\u1ea3o Quy\u1ec1n Ri\u00eang T\u01b0 V\u00e0 Tu\u00e2n Th\u1ee7 Quy \u0110\u1ecbnh<\/h3>\n\n\n\n

                Trong th\u1eddi \u0111\u1ea1i m\u00e0 quy\u1ec1n ri\u00eang t\u01b0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng, Matomo l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR.<\/p>\n\n\n\n

                Matomo V\u00e0 B\u1ea3o M\u1eadt D\u1eef Li\u1ec7u<\/h4>\n\n\n\n
                  \n
                • Matomo l\u01b0u tr\u1eef d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
                • Kh\u00f4ng chia s\u1ebb d\u1eef li\u1ec7u v\u1edbi b\u00ean th\u1ee9 ba, \u0111\u1ea3m b\u1ea3o an to\u00e0n tuy\u1ec7t \u0111\u1ed1i.<\/li>\n<\/ul>\n\n\n\n

                  Foxfire Digital C\u00f3 Th\u1ec3 Gi\u00fap G\u00ec?<\/h4>\n\n\n\n
                    \n
                  • T\u01b0 v\u1ea5n l\u1ef1a ch\u1ecdn gi\u1eefa Matomo v\u00e0 GA4 d\u1ef1a tr\u00ean nhu c\u1ea7u b\u1ea3o m\u1eadt c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n
                  • C\u00e0i \u0111\u1eb7t v\u00e0 c\u1ea5u h\u00ecnh Matomo \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    6. Ti\u1ebft Ki\u1ec7m Th\u1eddi Gian V\u00e0 T\u00e0i Nguy\u00ean Cho Doanh Nghi\u1ec7p Nh\u1ecf<\/h3>\n\n\n\n

                    V\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c. Foxfire Digital s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m c\u1ea3 hai b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

                    H\u1ed7 Tr\u1ee3 T\u1ef1 \u0110\u1ed9ng H\u00f3a B\u00e1o C\u00e1o<\/h4>\n\n\n\n
                      \n
                    • T\u1ef1 \u0111\u1ed9ng t\u1ea1o b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 t\u1eeb GA4 ho\u1eb7c Matomo.<\/li>\n\n\n\n
                    • Gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec m\u1ea5t th\u1eddi gian thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n

                      D\u1ecbch V\u1ee5 Chuy\u00ean Nghi\u1ec7p T\u1eeb Foxfire Digital<\/h4>\n\n\n\n
                        \n
                      • C\u00e0i \u0111\u1eb7t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch web ho\u00e0n ch\u1ec9nh trong th\u1eddi gian ng\u1eafn.<\/li>\n\n\n\n
                      • \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n
                      • Cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 li\u00ean t\u1ee5c n\u1ebfu b\u1ea1n g\u1eb7p b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        K\u1ebft Lu\u1eadn<\/h3>\n\n\n\n

                        Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web nh\u01b0 Google Analytics 4 ho\u1eb7c Matomo l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 mang l\u1ea1i th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t website, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p nh\u1ecf t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

                        T\u1ea1i Foxfire Digital<\/strong>, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e0i \u0111\u1eb7t m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n!<\/p>","protected":false},"excerpt":{"rendered":"

                        Trong m\u00f4i tr\u01b0\u1eddng kinh doanh k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c hi\u1ec3u r\u00f5 hi\u1ec7u su\u1ea5t website v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i th\u1ebf m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web nh\u01b0 Google Analytics 4 (GA4) v\u00e0 Matomo \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 […]<\/p>\n","protected":false},"author":3,"featured_media":1794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Ph\u00e2n t\u00edch web gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u marketing v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 website, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"10","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","category-phan-tich-trang-web"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":0,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/media\/1794"}],"wp:attachment":[{"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foxfiredigital.com\/en\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}